Racer Marketing Communications offers content marketing writing experience to small- and medium-sized businesses. The client requested a logo that communicated her affordability and quick turnarounds.
Because of the client’s energetic personality inspired a playful monogram script. Its fluidity also speaks to her approachability, affordability, and agility. The entry and exit strokes of the letterforms communicate nimbleness and confidence. The typography underneath the RMC script acts as a steady foundation, reflective of the client’s expertise and professionalism.