Normandy Investment Advisors (NIA) improves the quality of clients’ lives by removing the complexity and misinformation around investing, helping them restore order and find financial peace.
This client desired a logo that honored his father and expressed his gratitude for those who served and currently serve our country. Visually communicating this aspect was key to associating well with the business name and portraying a primary foundation of the client’s character.
In its final execution, the logo includes an adaptation of the “Ivy Division” emblem, identifying his father’s U.S. combat troop and evoking a military focus. This patch also inspired the logo’s color palette.
The dominant shield (or even, military badge) symbolizes protection and security — more specifically, military service and financial stability. The central stripe extends beyond the shield to form an upward-trending arrow, suggesting financial growth and investments. The repeated arrowhead creates a subtle chevron pattern, reflective of military insignia. The sans serif typeface is bold yet approachable and personal.
