After implementing a brand refresh, Jennifer Allwood needed a website that reflected those updates. I worked with “Team Allwood” to design and build a new website that was not only visually appealing but also improved the user experience and better appealed to an audience of creative business owners.
Visually, the redesign needed to maintain the same energy and enthusiasm for which Jennifer is known, while presenting a more sophisticated look — something polished, yet fun! It was important to include signature textures, like gold brush and leopard pattern.
In revising the sitemap, we reduced the number of menu items in the main navigation and reorganized content to eliminate redundancies and simplify messaging.
To see more, visit Jennifer Allwood’s updated website.
